When ProCocktails arrived on the scene in 2009, they discovered an unfulfilled niche in the alcoholic and fruit beverage market. Until then, the world of party-going and corporate hospitality was – to be frank – pretty dull. What had been missing was a level of sparkle that would keep guests entertained as well as suitably liquidly refreshed. By introducing mobile cocktail bars run by skilled professional mixologists, it was akin to literally putting the spirit and zest back into party going.
Events of every kind – staff parties, birthday bashes, weddings, product launches – have all become much more exciting and fun. The cocktail was not only revived as an enjoyable medium of social drinking – but it became cemented into the psyche as an element of elegant social entertaining. This is to not just down to the precise way a cocktail is perfectly mixed, but also due to the verve, presentation and artistry of the mixologists that shake and serve the beverages
We have become intrigued by James Bond’s favourite tippled – a dry Martini “shaken, not stirred.” But, throughout history, the cocktail has been regarded as a most sophisticated and desirable way of enjoying alcoholic and fruit-based beverages. To take things a step further, if you have seen the 1988 film Cocktail, you cannot help being enthralled by the antics of Tom Cruise and Bryan Brown’s approach to mixing drinks to appreciate how much style a flamboyant bartender can bring to the party.
Today, mixing cocktails has become a precise science. Drinks can be colourful and are often served in tantalisingly shapely glasses. When offered an expertly shaken cocktail – how many can refuse the temptation? The cocktail is an art form that tastes even better than it looks – and the effect is … simply intoxicating!